QRCA presentation by 7S:
"Making Movies"

The movies were my textbooks for everything else
in the world.

– Jill Robinson,
novelist

OVERVIEW

• Should you use video in field?
• Some rules of thumb for videoing
• Reasons for putting video in presentations
• Considerations in using video
• The equipment and software you will need
  (PC and Apple)

Should I use video in field?

The debate:

• Video alters the interaction with respondents
• Video is essential to capture all the data available

How have things changed?

• Respondents are much more accustomed to cameras and technology in general
• Technology is more accessible and affordable than ever

 

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