| Orlando
Da Silva
Orlando
is a qualitative research specialist working in a variety of
areas including automotive, consumer packaged goods, beer and
spirits, and services. His primary focus is automotive research.
He has comprehensive qualitative experience in the areas of focus
group moderation, one-on-one and ethnographic interviewing.
Orlando
has been involved in target development research, brand and product
positioning research, advertising development work, sales/ service
process research among many other areas. He also has quantitative
experience having been involved in numerous advanced product
clinics.
Orlando
has particularly wide-ranging experience in the luxury automotive
arena, as well as conducting research in developing markets.
Orlando has conducted automotive research around the world including
North America, South America, Europe and Asia.
He
is fluent in Portuguese, and he holds a Mechanical Engineering
degree from the University of Waterloo in Ontario, Canada.
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