| Hollis
Barber
Hollis’ focus
is in quantitative research, specifically in advanced product testing.
His client side experience as a manager of market research keeps
Hollis attuned to the needs of clients. He was responsible for
managing the planning and execution of a variety of projects for
different automotive brands.
Hollis
was involved in research focusing on pre-product development information
gathering, interior design and packaging, exterior design, drive
characteristics, and volume forecasting. His last two years were
spent as Manager of “final gate” research where near-complete
future products were evaluated prior to launch.
Hollis
has spent the last decade using this experience to help clients
with an assortment of research needs. He has maintained his quantitative
focus, which includes central location clinics, online studies,
and telephone surveys, but has also managed qualitative studies.
Hollis
received his undergraduate degree from Albion College, and an MBA
from Michigan State University.
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