The
way a team plays as a whole determines its success. You may
have the greatest bunch of individual stars in the world,
but if they don't
play together,
the club won't be
worth a dime.
– Babe
Ruth,
professional athlete
Glen
Voycey
Professional
Contributions:
Speaker
at the ‘How to drive your brand offline and online’ conference
in Toronto (1998)
Author
of an article on conducting children’s research in
Marketing Magazine (1999)
Speaker
at the ‘Innovative Guerrilla Marketing Strategies’ conference
in Toronto
Speaker
at the Advertising, the Law and Ethics conference in Toronto
(2000)
Guest
lecturer at Seneca College in Toronto on Qualitative Methods
(1999 – 2002)
Led
Procter & Gamble Canada Brand teams through a series
of Ethnographic training exercises aimed at changing their
approach to qualitative research as part of the Lights,
Camera, Action initiative (2000)
Presenter
at the QCRA conference in New Orleans on video technology
in qualitative research (2003).
