7th Sense

Our Capabilities – Qualitative

Knowledge is indivisible.
When people
grow wise
in one direction, they are sure to make it easier for themselves to grow wise in other directions as well.

– Issac Asimov,
author

MULTI-CULTURAL RESEARCH

We leverage our extensive automotive expertise by joining forces with expert multi-cultural moderators and interviewers.

We also leverage our global automotive expertise and cultural understanding to develop uniquely effective research approaches and analyses for the United States market.

We go a step further when conducting multi-cultural research, recognizing that different cultural groups in the United States are not monoliths.

For instance, when conducting research with Latinos in the United States we feel it is imperative to understand regional differences and cultural differences within the Latino community.

As such, we take into account regional differences – Southern California versus South Florida versus New York/New Jersey, etc. – and cultural differences – Mexican-Americans versus Cuban-Americans versus Puerto Ricans, etc.

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