7th Sense

Our Capabilities – Qualitative

Knowledge is indivisible.
When people
grow wise
in one direction, they are sure to make it easier for themselves to grow wise in other directions as well.

– Issac Asimov,
author

FOCUS GROUPS

In order to capture the richness of consumer thoughts, feelings, and choices, we analyze all of the signals that consumers give us both directly and indirectly.

We do this through combination of techniques appropriate for the specific research question at hand.

Direct approaches include:

Focus Groups / Triads / Small Group Sessions /
1-on-1 interviews

Traditional and non-traditional settings

Communications concept development,
positioning studies, etc.

Ad hoc studies conducted quickly

Executive and opinion leader interviews

Ethnographic research:

Interaction with and observation of consumers in key environments of their lives such as the home to reveal values, beliefs and consumption patterns

Direct client participation encouraged

Highly visual output

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